Facts About Astrology
| Home | Details in Astrology Report | Details in Numerology Report | Horoscope | Birthstones | Pricing | About Astrologer | Ask Your Question | Contact us |
| Astrology, Numerology & Horoscope |
Astrology Numerology Horoscope >> Astrology >> What is Astrology >> Facts about Astrology
Astrology and the Internet
- "Astrology" and "horoscope" are consistently among the most searched topics on the Internet.
- Astrology provides completely personalized information that can be created and delivered electronically at any frequency.
- Astrology allows for vertical market application and the creation of specific subject matter to target audiences.
- A simple search for "astrology OR horoscope" on AltaVista returns over three million web pages (AltaVista).
- Time Inc.'s Pathfinder.com reported that "astrology" was the fifth most searched and "horoscope" the seventh most searched
word on the site.
The Market
• 75 percent of astrology consumers are women
• An estimated 80 percent of women make most of the household purchasing decisions Americans spend $100 million on
astrology each year
• An estimated 38 million people spend approximately $44 billion annually on new age products and services including astrology.
There are 6,000–8,000 professional astrology practitioners in the United States (based on membership to the National Council for
Geocosmic Research, NCGR).
• A growing academic community of psychologists, statisticians, stock market analysts and professional astrologers effectively
uses individually calculated astrological data for purposes beyond diversion (based on membership lists from the International
Society for Astrological Research and NCGR).
• Astrology products are unique because they cut across normal demographic lines. Research indicates that astrology users
span the spectrum from blue-collar National Enquirer readers on one end, to white-collar Psychology Today readers on the other.
• 75 percent of astrology consumers are women
• An estimated 80 percent of women make most of the household purchasing decisions Americans spend $100 million on
astrology each year
• An estimated 38 million people spend approximately $44 billion annually on new age products and services including astrology.
There are 6,000–8,000 professional astrology practitioners in the United States (based on membership to the National Council for
Geocosmic Research, NCGR).
• A growing academic community of psychologists, statisticians, stock market analysts and professional astrologers effectively
uses individually calculated astrological data for purposes beyond diversion (based on membership lists from the International
Society for Astrological Research and NCGR).
• Astrology products are unique because they cut across normal demographic lines. Research indicates that astrology users
span the spectrum from blue-collar National Enquirer readers on one end, to white-collar Psychology Today readers on the other.
Public Acceptance
• One-third of Americans believe in astrology with the fastest growing segment among executives and professionals
• According to The Harris Poll, nearly 41 percent of adult Americans believe in astrology An eight year, worldwide study by Roper
Starch reported a 30 percent increase in the belief in astrology
• In 1976, 17 percent of Americans believed in astrology. In 1998 that number jumped to 37 percent
• One-third of Americans believe in astrology with the fastest growing segment among executives and professionals
• According to The Harris Poll, nearly 41 percent of adult Americans believe in astrology An eight year, worldwide study by Roper
Starch reported a 30 percent increase in the belief in astrology
• In 1976, 17 percent of Americans believed in astrology. In 1998 that number jumped to 37 percent
| New >> Check your Lucky Number |